Posts in category Online Advertising


Online Advertising

Google Launches Offensive Against Annoying Ads

Google’s Chrome Web browser has begun blocking some of the Net’s most annoying types of ads. Chrome’s built-in ad filter blocks ads based on standards devised by the Coalition for Better Ads, an industry group whose membership roster includes Google, Facebook, Microsoft, Procter & Gamble, Unilever and The Washington Post. The group aims to improve consumer experiences with advertising.

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Online Advertising

Businesses Leverage Instagram Stories to New Heights

Instagram’s Stories feature, which launched one year ago, has achieved widespread engagement among businesses that want to raise their brand awareness and expand their e-commerce penetration, the company said. The tool, launched in August 2016, allows users to create digital slide shows out of photos and videos in order to convey a story. More than 250 million daily active users are on Stories.

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Online Advertising

Facebook Launches ‘Discover Growth’ Global B2B Ad Campaign

Facebook on Wednesday launched “Discover Growth,” a global ad campaign targeting B2B marketers.
The 30-day U.S. ad campaign, which will target direct-response marketers as well as traditional brands, will run both on and off the Facebook platform. The on-platform campaign reportedly will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network.

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Online Advertising

Advertisers Flee YouTube Over Offensive Ad Placements

Several top U.S. advertisers — including AT&T, Verizon and Johnson & Johnson — this week pulled out of their agreements with YouTube due to their ads appearing with videos advocating extremism, or with other offensive content. Such placements represent violations of their agreements with Google. “We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate,” AT&T said.

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Online Advertising

Medium Slashes Staff, Aims to Fix ‘Broken’ Model

Medium, the once-promising platform led by Twitter cofounder Ev Williams, is losing about a third of its workforce and will undergo a radical overhaul to fix what the CEO called a “broken” business model — advertising-supported online publishing. Williams touted the company’s successes in a post announcing the layoffs, but said that change was needed to address several major business shortfalls.

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