Chris Bucholtz

About the Author Chris Bucholtz


Marketing

Savvy Marketers Don’t Ditch the Non-Digital

A good motto for modern marketing would be, “When in doubt, check the data.” Perhaps an even better one would be, “When not in doubt, check the data to see if you should be.” There’s never been a time when we’ve had such an ability to compile, collate, analyze and understand marketing data. It’s not possible to get by on intuition — even if it’s rooted in deep experience and personal knowledge.

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Marketing

Take Marketing Off Autopilot and Get Creative

More than a quarter of marketers went into marketing because they wanted to be creative, researchers have found. So why do so many B2B marketing efforts seem exactly the same?
The reason, in part, is that some things work well. In nature, convergent evolution leads different kinds of organisms to similar solutions when they work. The number of strategies that will lead to success is limited.

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Sales

Translating Website Visits Into Quality Leads

Back in the day — like, 1993 — every company had to have a website because it was the thing you did! A website was something new, fresh and shiny, and it allowed the marketing team to reach more people than ever before. It was on the Internet, which automatically made your company seem cool. It was totally rad! Within about 18 moths, though, everyone had a website and the novelty wore off.

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Strategy

Trust: Why Financial Services Should Embrace DoL’s Fiduciary Rule

When the Department of Labor issued its fiduciary rule last year, it set financial advisers, insurers and agents into a mad scramble to meet an implementation deadline. The rule elevates all financial professionals who work with retirement plans or provide retirement planning advice to the level of a fiduciary, or someone bound legally and ethically to meet the standards of that status.

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Marketing

4 Email Marketing Mistakes to Avoid

I recently received an email from my health club that said, in part: “Dear Chris, We’ve noticed you haven’t been in as regularly in recent weeks. I understand there may be many reasons for not being able to make it in, but I just wanted to send a quick note to check if you’re happy with the service we’ve been providing. Let me know if I can be of any assistance and I hope to see you very soon!”

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Trends

Top CRM Blogs of 2016: Countdown, Part 1

In a year when it seemed that CRM continued to blur into other technologies — AI, the IoT, analytics, predictive tools — there was no shortage of things to blog about. However, only a few bloggers really captured what was going on in CRM in 2016 and reflected the evolution of the technology in their own unique ways. Doing that is a great way to land on our list of the 20 Best CRM Blogs.

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