I doubt you’ll miss every tech reporter in the industry with their “ten years of iPhone” reports this morning, (I wrote my take earlier this week), but while there is no argument the product has changed some parts the world, Apple’s iPhone future still needs to change the rest of it.

The long(er) game

Things really have moved on since June 29, 2007, when Steve Jobs and Laurene Powell Jobs were spotted at an Apple Store watching the huge line of Apple fans desperate to get hold of the new “Jesus Phone”.

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